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Design a new logo and branding colors for a reoccuring tech networking event for Beaufort Digital Corridor. 

I worked on all phases on this project from reviewing project specs, branding exploration and design, to branding presentation and providing files for print. 

In crafting this logo, we opted for sleek sans-serif fonts to evoke a modern aesthetic. The choice of font for the word 'TECH' was deliberate, with its futuristic appeal and subtle nod to the nearby military base, lending a touch of authority. Drawing inspiration from the vibrant coastal setting of downtown Beaufort, SC, I incorporated bright aqua and deep blues, mirroring the serene waters that surround the locale. In addition, the word “connect” is underlined a computer mouse overlapping it, which makes the word “connect” look like a link on a website. Moreover, the word 'connect' is accentuated with an underline, cleverly adorned with a computer mouse, creating an unmistakable resemblance to a clickable link on a website.

Logo design for PickleJuice Production's client: TECHconnect

 

https://www.behance.net/picklejuice or http://www.picklejuice.com