Portfolio

Design a new logo and branding colors for an online database of resources for new mothers in need. 

I worked on all phases on this project from client meetings, branding exploration and design, to branding presentation and providing files for print. 

My client envisioned a logo that exudes warmth and vibrancy, evoking a sense of child-like joy. A simplified version of the mother and baby icon was chosen to ensure universal appeal across diverse backgrounds. Bright and vibrant colors were selected to capture attention and convey a sense of optimism. To maintain a playful and welcoming tone, we employed three fonts, reminiscent of building blocks, adding to the youthful charm of the logo