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Blend Aiken | Logo Design
Goal
Design the logo and branding colors for a local community news outlet in Aiken, SC
Role
I worked on all phases on this project from client meetings, branding exploration and design, to brand ingpresentation and providing files for print.
Palette & Design
The client wanted to use colors that were bright and vibrant while also maintaining tones of nature, reflecting the Aiken community. A handmade brush script was chosen for the word “Blend” to add a grassroots element to the logo. A sans-serif font was used for the rest of the logo to increase readability for the slogan and location of the business.
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/43bd1262373511.661c627136942.jpg)
Basic Info
Blend Aiken logo design - Online magazine
Published: Feb 22, 2018
Credits
![](https://mir-s3-cdn-cf.behance.net/user/276/a7781a15433757.5fd3d91ce61ff.jpg)
Meleah Powers Duluth, GA, USA
Tags
magazine
news
local
logo
Logo Design
brand identity
Graphic Designer
marketing
Advertising
Brand Design
Tools Used
Adobe Photoshop, Adobe Illustrator, Adobe Stock
No Use
Credits
![](https://mir-s3-cdn-cf.behance.net/user/276/a7781a15433757.5fd3d91ce61ff.jpg)
Meleah Powers Duluth, GA, USA
Blend Aiken logo design
Branding, Graphic Design, Advertising
27
2
0
Published: Feb 22, 2018
Tools Used
Adobe Photoshop, Adobe Illustrator, Adobe Stock