Blend Aiken | Logo Design

Design the logo and branding colors for a local community news outlet in Aiken, SC 

I worked on all phases on this project from client meetings, branding exploration and design, to brand ingpresentation and providing files for print. 

Palette & Design 
The client wanted to use colors that were bright and vibrant while also maintaining tones of nature, reflecting the Aiken community. A handmade brush script was chosen for the word “Blend” to add a grassroots element to the logo. A sans-serif font was used for the rest of the logo to increase readability for the slogan and location of the business.