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TECHconnect
Goal
Design a new logo and branding colors for a reoccuring tech networking event for Beaufort Digital Corridor.
Role
I worked on all phases on this project from reviewing project specs, branding exploration and design, to branding presentation and providing files for print.
Palette & Design
In crafting this logo, we opted for sleek sans-serif fonts to evoke a modern aesthetic. The choice of font for the word 'TECH' was deliberate, with its futuristic appeal and subtle nod to the nearby military base, lending a touch of authority. Drawing inspiration from the vibrant coastal setting of downtown Beaufort, SC, I incorporated bright aqua and deep blues, mirroring the serene waters that surround the locale. In addition, the word “connect” is underlined a computer mouse overlapping it, which makes the word “connect” look like a link on a website. Moreover, the word 'connect' is accentuated with an underline, cleverly adorned with a computer mouse, creating an unmistakable resemblance to a clickable link on a website.
Logo design for PickleJuice Production's client: TECHconnect
To see more from PickleJuice Productions go to:
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/5e2cdc59866931.661e7484dee02.jpg)
Basic Info
Logo design for PickleJuice Production's client: Tech Connect. To see more from PickleJuice Productions go to: https://www.behance.net/picklejuice or http://www.picklejuice.com
Published: Dec 14, 2017
Credits
![](https://mir-s3-cdn-cf.behance.net/user/276/a7781a15433757.5fd3d91ce61ff.jpg)
Meleah Powers Duluth, GA, USA
![](https://mir-s3-cdn-cf.behance.net/user/276/5470959.53c28e3ef2516.png)
ginger wareham Beaufort, SC, USA
Tags
Technology
networking
science
logo
brand identity
Logo Design
branding
identity
Brand Design
visual identity
Tools Used
Adobe Illustrator
No Use
Credits
![](https://mir-s3-cdn-cf.behance.net/user/276/a7781a15433757.5fd3d91ce61ff.jpg)
Meleah Powers Duluth, GA, USA
![](https://mir-s3-cdn-cf.behance.net/user/276/5470959.53c28e3ef2516.png)
ginger wareham Beaufort, SC, USA
Tech Connect logo
Branding, Graphic Design
37
2
1
Published: Dec 14, 2017
Tools Used
Adobe Illustrator