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TECHconnect
Goal
Design a new logo and branding colors for a reoccuring tech networking event for Beaufort Digital Corridor.
Role
I worked on all phases on this project from reviewing project specs, branding exploration and design, to branding presentation and providing files for print.
Palette & Design
In crafting this logo, we opted for sleek sans-serif fonts to evoke a modern aesthetic. The choice of font for the word 'TECH' was deliberate, with its futuristic appeal and subtle nod to the nearby military base, lending a touch of authority. Drawing inspiration from the vibrant coastal setting of downtown Beaufort, SC, I incorporated bright aqua and deep blues, mirroring the serene waters that surround the locale. In addition, the word “connect” is underlined a computer mouse overlapping it, which makes the word “connect” look like a link on a website. Moreover, the word 'connect' is accentuated with an underline, cleverly adorned with a computer mouse, creating an unmistakable resemblance to a clickable link on a website.
Logo design for PickleJuice Production's client: TECHconnect
To see more from PickleJuice Productions go to:

Basic Info
Logo design for PickleJuice Production's client: Tech Connect. To see more from PickleJuice Productions go to: https://www.behance.net/picklejuice or http://www.picklejuice.com
Published: Dec 14, 2017
Credits

Meleah Powers Duluth, GA, USA

ginger wareham Beaufort, SC, USA
Tags
Technology
networking
science
logo
brand identity
Logo Design
branding
identity
Brand Design
visual identity
Tools Used
Adobe Illustrator
No Use
Credits

Meleah Powers Duluth, GA, USA

ginger wareham Beaufort, SC, USA
Tech Connect logo
Branding, Graphic Design
39
2
1
Published: Dec 14, 2017
Tools Used
Adobe Illustrator